Learning To Shop Consciously

Hi, loves! I’ve wrote several posts about wanting to reduce my carbon footprint, learning to be more sustainable and all of the reasons why we shouldn’t shop fast fashion trends, but is it wrong to still enjoy shopping for new items and even having the ocassional splurge? In October 2018 I wrote about why I was changing the way I shopped, and it caused me to re-evaluate what I’m buying; from food to fashion and everything else. In this post I focused more on the fashion aspect of sustainability; talking about all of the ways to minimize buying, give your old clothes a new lease of life, and to encourage donating things that didn’t serve you a purpose anymore, but how do we go about shopping for new pieces?

I personally think that sustainability within fashion is a complete grey area; many people have said they’ll never ever buy new pieces of clothing again and will only up-cycle current clothes, borrow/rent or shop second hand. Others, like me, do our bit where we can with donating, buying second hand and trying to shop more consciously when buying new. For me personally, I think the key is balance; just like recycling and cutting down on single use plastic, everyone doing their bit makes such a huge difference. In the months since I wrote the above post on fast fashion, I’ve seen SO much more attention brought to it, and I feel like lots of us are a little overwhelmed. I love a bit of retail therapy, and in recent months I’ve began to find my personal style and learn to love my body (I’m working on it, anyway) so I’m all for buying new pieces here and there. I also really want to share more fashion related content on my blog; it’s something I’ve always shied away from because there is so much hype around it, but I hope the Autumn months are going to see an influx of fashion related content around here. Here’s how I’m shopping more consciously, and I hope it helps you too!

Do not purchase on a whim. I’d say that at least 90% of items I’ve purchased on a whim because I ‘needed’ to buy something, bought a whacky print that isn’t me or liked how it looked on the model without giving consideration to how it would fit me are items I regret buying. I try to buy seasonally now; items that will see me through a whole season (or multiple seasons) and can be worn in many different ways are ones that stay in my wardrobe for years, and I truly get the value from. Buying with the purpose of that clothing item lasting you through all different seasons and occasions is something that has changed the way I shop in such a huge way; I’m way less likely to be drawn to things I won’t wear over and over again. I really try not to impulse buy, and generally prefer to shop in store rather than online because it’s best to feel fabrics and try things on.

Buy quality over quantity. I’m not saying you have to spend hundreds of pounds on an outfit or piece of clothing to justify it being ‘good’ quality, but it really can pay to shop arounds sometimes. For example, buying cheap t-shirts from Primark might seem like fun in the heat of the moment, but realistically you’re not going to get much wear out of it and it’ll end up in a charity bag within a matter of weeks. Factor in that someone had to make that t-shirt; if they’re marking up their price to be still be £5 or less, it cost pennies to make, and in reflection the person who made that was likely not being paid a fair wage. The fabrics and dyes used in ‘cheap’ clothing are terrible for the environment, and you just don’t get value for money. Aim to shop in stores that offer more premium priced items that are made with better materials, as they will last you way longer and you’ll get your value for money. I’ve said this a few times, but Matt is so good for shopping with the quality over quantity in mind, and I’m slowly but surely learning from him!

Know your price point and stick to your budget. Hand in hand with looking at quality over quantity, it’s so important to know what you can afford, and where you can compromise on spending a little more for a better piece, or go for a less expensive option that suits your needs but still fits with your ethical opinion. It’s hard to judge this as everyone is so different, and our allocated money to spend on clothing each month can vary so much. I personally will never feel guilty for buying at *a certain store* because the reality is I can’t afford to shop exclusively at ethical, sustainable stores or brands. The prices are much higher – although I agree with the reasoning for this, for paying fair wages and using harder to source fabrics – but I’m unable to consistently purchase that way at this time in my life.

Buy with intention. Does the item of clothing go with at least X amount of things you own? Can you wear it through multiple seasons/years? Or is it a ‘trendy’ piece that you’ll not reach for in a month? Or are you only buying it because everyone else is wearing it? Yes, I’m talking about *that* Zara dress. If the answers to these questions err on the side of ~I am not shopping for the right reason~ then chances are, it’s a purchase you’ll regret making. As I said in this post, I read somewhere that you should get at least thirty wears out of each piece of clothing you own, although I think personally that number should be even higher. Buying items of clothing that are not made to fit a certain trend makes this much more likely; stick to shapes and fits that flatter your body, buy solid coloured basics, opt for pieces that can be dressed up or down and only buy patterns when it’s one you know you’ll wear long term (like leopard print, always buy leopard print).

Get over the fear of outfit repeating. I’m sure most of us are immediately re-playing that scene from Lizzie McGuire in our heads right now, which taught us that re-wearing clothes you love was so not cool. Well, you know what really isn’t cool? Killing our planet by throwing away billions of clothing each year. This article shocked me so much, I can’t believe there is still such a stigma against wearing clothes you love, and it bugs me that we’re taught to think this way. I regularly see Daily Mail articles with headlines like “Princess Kate recycles dress for another event” …what? She is not ‘recycling’ anything. She’s literally wearing her clothes. Why don’t we all take a leaf out of Kate’s book and wear what we bloody own?! I also sometimes justify higher priced products by looking at the cost per wear; for example if a jumper was £60.00 but you wore it thirty times, you’re down to £2 per wear; making the investment worth it, and the jumper is better quality therefore will last longer with the correct care.

Read the labels. I really am that person who reads the labels on pretty much every clothing item I purchase. I’m not an angel and I definitely could be better with this, but I try to stay away from purchasing man-made fabrics, such as polyester, and opt for more natural fabrics that are sustainable to our planet. There is a term called greenwashing that is being thrown around a lot recently, and it basically means brands are being accused of advertising products/fabrics are ‘better for the environment’ without being able to back it up. So many cotton clothing items say they are made with ‘recycled’ cotton, but many retailers are not being truthful with this statement; if it doesn’t say “certified recycled/sustainable cotton” it’s more than likely NOT. Do your research, check the labels thoroughly and be prepared to shop around.

Buy with comfort in mind. This one is maybe something that lots of you won’t agree with, but I am tired of buying clothing items that LOOK good, but don’t feel good. Super tight skinny jeans, I’m looking at you. Now don’t get me wrong, I love a good pair of skinnies as much as the next person, but if Matt and I are heading out for dinner and drinks (hello, bloating!) I’m no longer forcing myself to wear them when it’s just not necessary. Over the past few months I’ve totally fallen in love with Mom jeans, and I couldn’t care less if they make me look ‘big’ which was what I always thought when I tried a pair on. Matt compliments me every single time I wear them, and they’re so much comfier. If you’re still not on the Mom jean hype, please go try them out! I am equally as obsessed with midi skirts, comfy trousers and if I’m having a chilled day you can bet I’m wearing leggings for that athleisure vibe. Comfort is key, and honestly when you’re comfortable in your clothing (and your own skin, but that’s for another post) you look so much better anyway!

I’m so excited to shop for my Autumn wardrobe, and I’m hoping to implement a better one in/one out system when the time comes. I began decluttering my wardrobe last weekend, and over the next few weeks of culling more and more, I’m determined to only own things I love, feel good in and will get wear out of. I can’t wait to begin buying a few Autumn pieces, I’m really so excited to create a wardrobe I love for years to come! My shopping list for Autumn includes chunky cable knit sweaters, a new midi skirt or two in darker tones, black (vegan) leather ankle boots, a good pair of dark wash mom jeans and some comfy long sleeved tees. I’ll definitely be sharing a little Autumn haul on my blog in September or October, and I’d love to share more outfit related posts with you next season if you wouldn’t be fussed that most of my clothes aren’t able to be linked? I adore Autumn fashion, and I’m excited to focus on fashion a little more on my blog.

Thank you so much for reading! I hope you found this post helpful and maybe a little interesting; I love to talk about this topic and I’d love to know your thoughts below. How are you shopping more consciously? Have you seen brands greenwashing potential customers for their own gain? What’s your favourite tip to shop more consciously?

-G x

Spring Style Wishlist

Hi, loves!

Today’s post is a little different for me; instead of making list upon list in the Notes app on my phone of the items I’d like to pick up for the current season, I’m sharing them on my blog instead. I have talked about my strong opinions on fast fashion a lot in recent months – there’s a little more context in this post and this post – but I still love shopping, and it’s not something I’m going to ever completely quit. It’s unrealistic to think that to be sustainable I can never shop the high street – there’s actually some great quality times for great prices, you just have to be mindful. For me, the main points I’m looking at when it comes to purchasing new clothes, accessories or shoes, is to buy better, buy less, and buy sensibly.

Over the past few years I’ve found it SO hard to dress for Spring and Summer. I’m comfortable wearing shorts, skirts or dresses on holiday in a hot country, but the thought of wearing them in England filled me with dread. I’ve always been conscious that I look bigger in Summer clothes (my own insecurity, not something anyone else should ever think!) and as a result I’ve spent too many hot days covered up. Wearing unflattering baggy clothing during the hotter weather is absolutely something I refuse to do this year! I’m so excited to embrace a little change with my wardrobe, and enjoy the weather and fun days with my boyfriend and our friends, whilst wearing weather appropriate clothing.

I’m obsessed with all things leopard print, cute floaty blouses and tan sandals (I got the cutest pair yesterday, thanks to my friend Jessy encouraging me to buy them!) but I’m wanting a few new bits and pieces to update my wardrobe. All of the items featured in this post are things I think I’m missing currently, and additions I hope to make over the next few months that will easily fit with items I already own. Everything featured in this post will transition perfectly into the Summer months too, and be items I can hopefully get wear out of for years to come.

New York Print Top – £20, Brandy Melville
This would be perfect with Mom jeans (my new style love), skinny jeans, a fun maxi or pretty much any pair of shorts I own. The bright colours make me so happy, it’s such a simple and cute style. I love that it’s a fun twist on what would typically be a band tee, and Brandy Melville clothing is so soft! I’m just waiting for their Aspen sweatshirt to come back into stock so I can place an order.

Denim Paperbag Waist Shorts – £32, River Island
I don’t actually need to ‘wish’ for these because when we were shopping last week Matt picked them up as part of my birthday present. They fit perfectly; they’re a Mom style so they’re fitted on the waist (although loose enough that I can eat whatever I want on our upcoming all inclusive holiday…) and not at all tight around the thigh. They’re literally my perfect pair of shorts, I’m so happy and grateful Matt bought them for me!

Veja Trainers – £94.99, Office
I have had my eyes on these since before Christmas, but as I knew I’d be living in boots throughout the Winter, I held off on purchasing. I really need to replace my Converse as they’re almost worn through, it’s kind of embarrassing to wear them at this point! Veja are an amazing sustainable brand and their quality is outstanding, I am so excited to purchase these to wear for years to come. I also really want to pick up these Superga trainers, they are so cute and simple, and will come in so handy for the Spring and Summer!

Tortoiseshell Ring Cami – £12, Topshop
I tried this cami on whilst we were shopping too, and wish I had bought it, it’s so cute! Paired with pretty much anything, it would be perfect for those warm Spring days and super hot Summer days, and it reminds me a lot of a swimming costume Emma Hill wore in her Kos holiday vlog last year, that I loved. It’s super inexpensive and looks so pretty, I think it would be great with shorts or jeans, or over a bikini during the day on holiday.

‘Mumbai’ Backpack in ‘Koala’ – £115, Matt & Nat
Around three years ago I purchased a mini Whistles backpack and I still use it now, but I would just love a neutral colour backpack that’s a little more appropriate for the warmer weather. Matt & Nat are a great sustainable brand, and all of their products are made from vegan leather. I always gravitate towards black accessories, but I’m determined to buy more beiges, browns and neutrals this year. This could be worn with anything in my wardrobe and it’s more than big enough to keep my essentials in for the day, including a water bottle, as well as anything Matt ends up throwing in! (Does anyone else’s boyfriend use your bag as their own?!) I’m really tired of switching between a larger bag for work, and a crossbody for weekends, so having a bag I can use all the time would be great!

Halter Neck Sundress – £22 @ ASOS
This dress looks so light and beautiful, and I know it will be perfect for an evening in Croatia with Matthew. I love the colour, the length, the gorgeous wooden effect buckle and the open back! I’m all about not wearing a bra, especially in the warmer months. I think this would be such an easy dress to throw on for an afternoon at the Quayside, BBQ’s with our friends and hot Summer days, paired with a pair of cute flat sandals or even those Veja or Superga trainers for a casual look.

Silver Bar Necklace – £99, Missoma
I’m a little obsessed with Missoma, dainty silver jewellery, and layered necklaces, and this little beauty ticks every one of those boxes. My wishlist on Missoma is actually a little crazy, there’s so many beautiful jewellery pieces I love and I’m forever adding to my growing collection. I’m planning to treat myself with birthday money from my grandma (she’s always super generous on our birthdays!) and I know this will fit perfectly with my current pieces.

Blue Floral Midi Skirt – £28, ASOS
I have just started getting into the midi skirt trend in the past few months, and I’m absolutely loving trying new styles. I’m hoping to wear midi skirts in place of jeans A LOT this Spring/Summer, they’re effortless and relaxed, and just make a simple t-shirt look 10 x better. I think this would look so cute paired with a plain white tee, flat tan sandals and the silver bar necklace from Missoma. *insert all the heart eyes emoji here*

Thank you so much for reading! I hope this gave you a little inspiration if you’re looking for a few new pieces to update your Spring/Summer wardrobe. What is your favourite piece I shared? What’s on your wishlist for the upcoming warm months?

-G x

Spring Clean Your Beauty Routine

Happy, happy Sunday loves!

I am so happy it’s officially Spring (even if the temperature outside may not feel like it) but I’m pumped for all of the fun things to come this season. Matt and I are making fun travel plans, we’ve got lots of date days in the books, and we’re switching up our cooking game SO much to make delicious new recipes. Do you know what else I’m super excited for? Cleaning. ‘Tis the season, right?! In an era of self-confessed Hincher’s, cleaning has become a buzzword that we’re all talking about; I discuss my favourite cleaning products with my friends and co-workers in the same way I do my favourite TV shows, it’s literally like a bug we’ve all caught!

In line with my ever-growing obsession with cleaning, it’s time to make a fresh start on my beauty collection. I’ve cleaned out and de-cluttered Marie Kondo style already, but I think I was a little too lenient in a few categories. It’s funny really, because when it came to throwing out Matt’s old t-shirts he hadn’t worn for three years I was practically skipping to the charity shop to get rid of them, however if he’d tried to prise that iconic blush from 2014 out of my hands I’d have been giving all the excuses under the sun as to why I must keep it!

My cleaning for Spring has only just begun, and in the next few weeks I’m going to make the switch over from my Autumn/Winter wardrobe to my Spring/Summer one; another time to declutter, donate and sell items that no longer bring me joy, and this time I’m genuinely excited about doing so. I just love the feeling of everything feeling fresh and new in Spring! Wardrobe switch over videos from my favourite gals, Emma Hill and Anna Newton, have had me dying to do the switch over for weeks, and I’m sure I can convince Matt to get rid of a few more bits too. It’s all about balance, right?! Anyway, there will be more on this in the coming weeks, but for now, here’s all the things I’ve done or am planning to get started on my Spring beauty declutter, and you can join in too!

Clean out your makeup storage
It sounds so redundant, but it’s so important to start with a fresh canvas when it comes to any aspect of cleaning and refreshing what you’ve already got. I’d start with emptying everything; whether you’ve got makeup in pouches, bags, acrylic organisers or your back-ups stashed in drawers, put it all into one big pile. Now it’s time to fully clean out your storage; most pouches and makeup bags can go in the wash (make sure to check the label beforehand!) and a good all purpose cleaner should take care of the rest. The one pictured is my absolute favourite, Wild Rhubarb from Method, it’s eco friendly and leaves everything sparkling clean, not to mention the amazing scent fills the whole room way after you’ve finished cleaning.

Sort through your products
Before you put back any products into their freshly cleaned homes, check to make sure everything is good to use. This is the basic checklist I follow during a clear out:
Is it safe to use? Makeup products don’t last forever, and chances are if you’ve had a product for over two years it’s no longer safe. Foundations can last anywhere between 12 months to 24 months, most powder products generally are good for 24 months, and lip products should last around 12 months. Mascara is the one product I think everyone – myself included – doesn’t exchange regularly enough, as their expiration date is just three months from opening. All makeup and skincare products have a small square with a number in; this is the recommended lifetime (in months) of the specific product. Be honest with yourself and throw out anything that is no longer safe to use.
Will I actually use this? You may have just picked up a blush only two months ago so it’s definitely safe to use, but now you’ve brought it home it’s apparent that it’s way brighter than it looked in store, and you’d feel like you were in costume as a Russian doll if you wore it. It’s disheartening to donate or throw out products you’ve spent your hard earned cash on, but it’s definitely better to give them a home they’ll be appreciated in, instead of leaving them in a drawer. Any unopened and unused products can be donated to women’s shelters, and that’s always my first choice for those products. Lightly used products may be okay to give to your family or friends, at mutual discretion. If something is old and used up, unfortunately it needs to be thrown out, and I’d recommend handing in your rubbish to your local L’Occitane store, who have a fantastic cosmetic recycling program with Terracycle, all of the details you need are included in the link.
Is this an everyday product or an optional product? My everyday makeup lives in my makeup bag, and I tend to favour the products I know and love to put in here, or something new I’ve bought and am trying out. As Matt and I live between our parents’ houses whilst we’re saving for a house (it’s only for another year or so, and we actually really love it!) it’s so much easier to keep my things in a bag. I keep all of my optional products – I still have nine blushes after my clear out, dear Lord – in a drawer in my vanity table, organised by category. I do switch out products from time to time, whether it’s a concealer or mascara, I go through stages of liking one product for a while then fancying a change. Be realistic, and don’t keep an overwhelming amount of options with your everyday times as you’ll be less likely to try new things.

Wash your makeup brushes
Is it just me that feels like my life is approximately 87% more together when my makeup brushes are clean? No? Seriously, it’s one of those tasks I dread, and I put off for way longer than necessary but it’s never as bad as I think. I love the feeling of doing my makeup for the first few days afterwards with freshly cleaned tools, especially when I’ve cleaned my makeup sponge too! I’d really recommend investing in a brush cleansing palette next time you’re feeling spendy as they make the process way quicker and easier, and I genuinely think keeping on top of the cleaning keeps my brushes looking better for longer. Some of my face brushes are about seven years old, most are sadly discontinued but they look good as new because I’ve looked after them. Also, you definitely don’t need to invest in specific brush cleaners, Johnson’s baby shampoo works a trick, and you can get huge bottles at Costco that will last forever!

Shop your stash
Re-introducing old favourites is one of my favorite ways to update my makeup bag or skincare routine! Now you’ve sorted out what is still good to use, you’ve almost definitely found products you totally forgot you owned. Please tell me that’s not just me who forgets they’ve purchased things?! I always find lipsticks I’d once loved and worn every day, that had been banished to the back of a drawer and left unloved for months. This is the stage where I’ll probably switch out my mascara (my current one has definitely been used for longer than three months!) and add in a different eyeliner or a new lippie. Always a new lippie. I feel very refreshed after switching out just a few products, as I’d liked what I’d been using for a while I had no desire to change things around, and Matt even noticed! I also found a Jouer eyeshadow pencil that I literally have no recollection of buying, but wow it’s beautiful and it’s become a go-to in my makeup bag over the past week.

Add one or two new items
I’m currently doing a Beauty No Buy for April, so I cannot purchase any new makeup or skincare products, except if a product I use every day runs out. However, my favourite part of a clear out has to be realising where the gaps are in your collection, and things that you could do with for the new season. I don’t personally fake tan, but I know lots of people will be picking up an extra shade of their foundation or concealer in darker shades around this time of year, ready for their Spring and Summer tanning. I save that for Summer when I go on holiday, although I probably shouldn’t bother as I gain more freckles than I tan, I wish I tanned like Matt did! I would love to get an everyday highlighter as the only one left in my stash is definitely more for a night out and is pretty heavy on the shimmer. I realise by my confession above that blush is the last thing I ‘need’ to buy but I really want to pick up a Bare Minerals Gen Nude blush as I’ve seen so many people rave about them, and I’ve lusted after one for months!

Thank you so much for reading, I hope this post inspired you to have a clear out of your makeup and maybe re-introduce some old (or new) products! What is your go-to makeup product this Spring? Have you been excited about anything you’ve re-discovered from your collection recently?

-G x